25. November 2011

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Picture Perfect Paris

Have you seen the latest movie by Woody Allen, starring Owen Wilson? Midnight in Paris – to say it ‘showcases’ Paris is an understatement. For those of you who love Paris this movie will have you wanting to be right back there, strolling through the streets taking in the amazing architecture, or sitting in a little wicker chair at a cafe watching the rest of the world stroll by. For those of you who haven’t been, all I can say is that Paris is truly one of the most beautiful – and romantic – cities in the world.

It is being said that this is Woody Allen’s best movie – after focusing for so many years on his true love, New York, he has found a new love in Paris. Owen Wilson is brilliant and is a younger, much prettier version of Woody, and he brings a gentleness and thoughtfulness to the role compared with Allen’s tense and angst-ridden persona.

The really interesting thing about this movie that I just can’t get out of my mind is the central theme: that we all favour, or romanticise even, something about the past that we don’t see around us in the present. Owen Wilson’s character longs to be a writer in 1920s Paris, and a contemporary of the greats like Hemingway, Gertrude Stein, Dali, Picasso and Monet. A woman he meets ‘from that time’, longs to live with contemporaries from France’s Belle Epoque. People from that time believed the most glorious time in France would be to live during the Renaissance.

Why is it that we can’t see the essence and beauty of our own time, but prefer to idealise and favour earlier times? Have you ever said “I think it would have been amazing to have lived in ….”? Even in the span of our own lifetime, it seems that we all have a ‘glory time’ when we had the most fun, were the most successful, lived the best life or whatever. Why can’t we replicate and have the equivalent ‘best time’ right now?

I won’t say any more except see the movie and enjoy a brilliant performance by Owen Wilson, but don’t miss the intense quirkiness of Hemingway or the brilliant and hilarious portrayal of Salvador Dali by Adrien Brody! Enjoy!!

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28. February 2011

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My Top 10 Insights From Last Year

1.       A mentoring program of any kind is best if the components fit together in some sort of end game, or cohesive system, rather than as disparate ingredients that don’t seem to connect. There’s nothing more frustrating (well, there are other things but that’s not the point) than learning all this ‘stuff’ and then after the fact, [...]

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21. December 2010

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8 Ways to Generate New Business

I use these activities to generate new business opportunities and help my clients do the same, and to be really effective make it an ongoing exercise! 1.       Reactivate Connections Call or email people you haven’t seen in a long time. Most of us get caught up in our day to day lives and sometimes let connections [...]

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20. December 2010

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Marketing Assets: Do you have the right ones?

Marketing assets are designed to do just that – be an asset for you. Good marketing assets will: -      Help position you in your market (make your business seem larger, premium, exclusive, an expert,  a discounter, etc) -      Establish or reinforce your credentials -      Build credibility -      Explain the value you offer and convince prospects to [...]

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16. December 2010

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Big Rocks are Essential for Business!

One of Stephen Covey’ Effective Habits The best strategy for keeping focused and moving toward your goals is Big Rocks. Do you have Big Rocks? If not, you should…. It was Stephen Covey who talked of ‘big rocks’ in his book “7 Habits of Highly Effective People”. The essence of the ‘big rocks’ analogy is that [...]

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1. November 2010

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Which of these revenue models is right for you?

Everyone wants to make money while they sleep! But the reality is that nearly all service professionals can’t go straight to that ‘money while you sleep’ model until they’ve outgrown the startup phase and have a more stable business. There are essentially three basic stages of growth for service based businesses and professionals: Direct Revenue [...]

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21. October 2010

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5 Planning Essentials for Overhauling Your Website

I’ve been down this path before. This isn’t the first time I’ve had a brand new website developed. However, last time I did it no-one was using video, blogs were very rare, we weren’t using autoresponders, people didn’t have to opt in to get on your list (you could actually put them on), and we [...]

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19. October 2010

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The Little Secret That Makes Marketing Easier

If you’re serious about marketing, and you’re using a number of different strategies to connect with your target market and communicate on a regular basis, you probably know all about this little secret. If not, then let me share… I was recently talking to prospective new clients who were quite stressed about lack of their [...]

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18. October 2010

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7 ways to market your business online

Once you’ve done all the groundwork to put your marketing foundations in place, and are very clear on your direction and desired outcomes, it’s time to select from a menu of options and put together a 12 month marketing program that will work best for you. In this article, I’ll cover 7 of those options [...]

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25. August 2010

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6 Questions to Focus Your Marketing Planning

The basis of any marketing or business planning is asking the right questions. Here are some questions designed to focus your marketing activities and identify where your priorities are. If you can answer them you’re doing well, if not, you instantly know where to focus some more strategic attention. 1. This year, where will most [...]

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